Energy is too precious a resource to take lightly. It is essential to our way of life. Essential to economic progress. Essential to living standards for over five billion people in the developing world. And, because we take energy seriously too. In how we look it. How we retrieve it. How we transport it. How we process it. And how we use it. As global energy demand grows (and it will, by much as 50% in the next 25 years), we will inevitably create. It’s a huge challenge. On one hand, the world demands more and more energy. On the other, it demands less and less environmental impact. Meeting this challenge-on a global scale-will take all the technology and human ingenuity we can muster.
It will take straightforward, honest dialogue about the hard truths that confront us all. Wishful thinking must not cloud real thinking. New energy initiatives, however appealing they may sound, must also be practical, viable, and economical-worldwide. However tough the issues, our answers must reflect the real world. Energy is simply too important to treat in any other way.