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Sponsorship in Real Life

List examples, outcomes, and facts.

Recommended Reading

Planning & Design Consulting and Implementation Services
Sponsorship Management

Sponsorship Marketing
For businesses and properties

Services for businesses - Six steps to success with Sponsorship

Component	Results
Sponsorship Marketing 101 Training module An introduction to modern day sponsorship characteristics and building ROI.	A basic understanding of the sponsorship marketing environment and how it just might work for you.
Outcomes and Values Policy Development Session Policies for your sponsorship marketing efforts, such as audience, vision, and programming characteristics for properties sponsored.	Tame the raging lion of sponsorship requests. Volume of applications will recede, quality of applications will grow, time spent on processing for no return will shrink.
Process & Implementation Training Training module Build knowledge of sponsorship marketing environment, best practices, valuation process, and possibilities.	Binding agreements with clearly defined rights and benefits, improved relationships with and service from property representatives, measurement tools for results, increased value for investment.
Planning Planning Session Planning for sponsorship marketing in advance, in conjunction with your overall communications planning.	Budget and desired results will simplify purchasing and maximize leveraging power against other communications expenditures.
Acquisition Training module and/or Implementation Services Proactive selection of properties sponsored by hunting them rather than them hunting you.	Improved cost/benefit ratio, with reduced labour inputs with no return and in increased results on the back end.
Activation Training module and/or Implementation service Leveraging your sponsorship with activation activities and complementary marketing	Improved brand image position on social responsibility scale, gains in loyalty, recall, relationship building, new customers, and sales.

Services for properties - Six Steps to Success with Sponsorship

Component	Results
Sponsorship Marketing 101: Training module An introduction to modern day sponsorship characteristics, program development, and implementation.	A basic understanding of the sponsorship marketing environment and how it will impact your property.
Outcomes and Values Policy Development Session Policies for your sponsorship marketing programs.	Increased clarity and focus for the targeting and securing of sponsors and guidelines for their integration into your property.
Process & Implementation Training Training module Build knowledge of sponsorship marketing environment, best practices, valuation process, and possibilities.	Improved reputation as a provider of sponsorship marketing opportunities, binding agreements with sponsors with clearly defined rights and benefits, improved relationships with and among sponsors, tools for measuring and communicating results, higher acquisition and renewal rates, better performance to financial and outcome objectives.
Program Development Training module an/or Implementation Services Facilitation, training and templates to help you create your sponsorship marketing program or services to create it for you, combining best practices with the unique characteristics of your property.	A market ready program.
Work planning Planning Session Planning for communications and sales of your property and prospect development.	Workplan, including communications, sales, contracting and fulfillment activities with targets, checkpoints and measurement benchmarks.
Implementation Training module and/or Implementation Service Coaching or implementation services for your plan and program.	Prospect development, introductions, discovery interviews, proposal writing, negotiation, contracting, fulfilling and reporting.